Senior Product Manager, U.S. Managed Care Marketing
Location: Alameda, California
Internal Number: ABLAUS30981585ENUSEXTERNAL
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.
Our location in Alameda, CA currently has an opportunity for a Senior Product Manager, US Managed Care.
WHAT YOU'LL DO
You will develop and lead the execution of payer marketing programs for the continuous and blood glucose monitoring portfolio at Abbott Diabetes Care. Addressing patient affordability and access is a critical need in the evolving managed care landscape. You will work cross-functionally with sales, marketing, regulatory, government and medical affairs teams to generate key messages and tactics to expand access of on-market and new products. You will be engaged in the customer strategy, planning and execution (e.g. training, account management tools/resources) to meet the needs of the company's managed customers such as public and private payers, integrated delivery networks and key healthcare organizations. You will be responsible for the planning and execution of key payer initiatives and specific promotional activities and tactics for customers or products to establish, enhance or distinguish coverage and access within the continuous glucose monitoring market.
Participate in development and delivery of strategic and tactical market access marketing plans; take the lead in translating strategic plans into tactical plans, including objectives, goals, and performance metrics to measure effectiveness and progress against goals, to differentiate against current and anticipated competitive threats in market access channels
Understand clinical (e.g. RCTs, real-world, meta-analysis) and economic data and stakeholder insights to lead the development and maintenance of the managed care value proposition for assigned products
Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables
Profile current payer accounts, identify potential channels. and execute marketing tactics within identified channels, e.g., Commercial, Medicare, Medicaid, IDN, ACOs
Review and utilize market research and other marketplace intelligence to ensure alignment of relevant managed care marketing plans and tactics
Lead all payer pull-through initiatives, including design and implementation of key field access tools and resources
Partner with Business Analytics on the delivery of market insights that inform payer customer strategies, tactics and product forecasts
Develop insights, strategies, and tactics for reimbursement, distribution, and access to include, but not limited to coverage dashboards, access website support, payer team tools, market access account team messaging and access-related sales tools.
Support and contribute to development of materials/ resources for sales meetings, conferences and trade shows.
Train account teams on Market Access Programs
Ensure that all activities within the role of Sr Product Manager, U.S. Managed Care Marketing remain in compliance with all corporate, regulatory, and legal guidelines
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience. Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
Broad pharmaceutical and/or medical device experience, including experience in payer marketing, market access/managed markets. Category experience preferred in diabetes, medical device and/or therapeutics
Product management experience in medical products or services
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
· Training and career development, with onboarding programs for new employees and tuition assistance
· Financial security through competitive compensation, incentives and retirement plans
· Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
· Paid time off
· 401(k) retirement savings with a generous company match
· The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Learn more about our benefits that add real value to your life to help you live fully: http://www.abbottbenefits.com/pages/candidate.aspx
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.