Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of STRUCTURAL HEART disease. We aim to lead the markets we serve by requiring the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that by definition, guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.
WHAT YOU'LL DO
The Product Manager is a driver of the success for the Structural Interventions product line in the Structural Heart business unit. This position will work closely with the sales team and be responsible for aspects of US strategy implementation plus Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, and Materials Management.
Maintain US product expertise including market sizes and trend share, customer needs and targeting, product performance, benefits/weaknesses, and positioning.
Provide on-going field support and will focus on growing the market awareness for Structural Interventions and related disease states, including launching new products.
Success will be measured against sales and margin expectations, sales force competency/knowledge level and development of marketing programs which enhance field and customer experience.
Maintain worldwide market expertise, including in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
Develop strategies to address product performance issues.
Update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
Manage creative agencies to plan, develop, and execute new US materials.
Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
Will have marketing and budget responsibility for designated products.
Drive to deliver Sales, Margin, and key performance metrics for SI products.
Will be expected to be responsive and able to directly address questions and requests of senior management.
EDUCATION AND EXPERIENCE YOU'LL BRING
Prior marketing experience within medical device or healthcare industry.
Bachelors' Degree with 4+ years related marketing or product management experience. MBA with 1+ years of related experience also considered.
Ability to travel 30-40% of the time.
Substantial financial skills, market analysis and advanced communication skills.
Knowledge/ability to develop and execute a new product launch.
Strong analytical skills as well as written and oral communication skills.
Able to understand technical and scientific information.
Willing to understand and comply with Regulatory requirements.
Able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
Ability to complete multiple projects simultaneously with tight deadlines.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.