Abbott Vascular is looking for a Senior Product Manager EMEA to join our EMEA Headquarter in Diegem.
Your Role and Responsibilities:
Analyze brand positioning and consumer insights across the EMEA region
Shape and communicate our vision, mission and strategy
Translate the brand strategy into tactical plans and go-to-market strategies, together with and for the EMEA affiliates
Partner with and coordinate the cross-functional team on initiatives related to the brand
Lead creative development to motivate the target physicians to "take action"
Establish performance indicators and targets and build short and long term sales forecasts
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors' activities to stay ahead of competition
Execute and monitor new and ongoing marketing and advertising activities
Monitor product supply and distribution
Align stakeholders (Global, Regional, Local and across all functions) around the brand's direction, choices and tactics; partner with and influence Countries/Regions to ensure optimal implementation and alignment to achieve business objectives
Provide guidelines for financial planning, forecasting and strategic planning exercises
Ensure compliance in performing the training as required by the training procedure
Ensure compliance in reporting product experiences according to AV requirement
University degree (ideally in business, marketing or MBA)
Minimum 10 years related sales and marketing experience of which a minimum of 5 years in a Product Manager / Marketing role.
Experience with multi-country/region marketing management is required.
Large Multinational companies experience
Medical devices, pharmaceutical industry experience is required.
Understanding of the Medical Device or Pharmaceutical industry with focus on PCI Optimization (Intravascular Imaging and/or Physiology).
Experience with intravascular imaging and/or physiology is required.
Mature product / business life-cycle management.
Proven ability to develop brand and marketing strategies, communicate recommendations to executives as well as commercial teams and managing projects related to your brands
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Experience with CRM systems and content approval processes
Up-to-date with latest trends and marketing best practices, including multichannel campaigns
Desire to understand and fully explore solutions meeting local market conditions
Leading and influencing through strong marketing plans & strategy, ensuring credibility with the EMEA sales organization
Ability to interface with key customers and opinion leaders - all stakeholders
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.