Responsible for the strategy planning, execution, and achievement of overall performance of our assigned brands, image, and positioning in relation to the competitors for consumer and health-care professionals
Drive digital-first experience through eCommerce and digital media communication
Partners with key markets within Emerging Asia, ADC APAC Area Marketing, and agencies in the development and deployment of marketing plans and tactics for FreeStyle Libre
Develops FreeStyle Libre marketing materials, consumer website and relevant distribution partner websites for key markets within Emerging Asia
Supports market research efforts to understand customers' perception and behavior and formulate effective marketing strategies to ensure assigned brands receive maximum visibility and perform better than competitors. In addition
Covers marketing support for Singapore, Malaysia, Philippines, Indonesia, Vietnam, South Korea, Taiwan
Implements and drives brand/segment strategies to optimize sales, margins, market-share, and penetration, in line with overall strategic business objectives. This entails the development & implementation of effective brand plans, making appropriate choices across the marketing mix and across channels.
Manages Brand portfolio in line with divisional and regional requirements / needs. Keeps up to date on important trends and identifies their impact on the business (e.g., competitive. medical, regulatory, technological, social, environmental, and legal).
Develop and execute annual and mid-term brand plans for all assigned brands / products to achieve growth objectives and financial targets. This involves the active coordination with eCommerce partner, media and creative agencies, to communicate brand objectives, strategies, and activation plans. Creates and drives effective channel and field force strategy and plans with relevant support
Knows who the brand target audience is, identify the related communication vehicles to motivate brand purchase. This includes but not limited to: demonstrating deep understanding of the communication tools available and their impact on brands target audiences; leading overall communication process ; demonstrating thorough understanding of all tactics including the production process for selling materials and budget implications; demonstrating ability to evaluate and gather / deliver appropriate feedback; working cross-functions, to understand and develop major / new packaging requirements and secure approvals
Builds support for brand initiatives through sound rationale and convincing arguments. Responsible for the effective cascading of all critical brand messaging throughout country organizations & customers
Ensure all business activities comply with relevant legal, regulatory & business guidelines
Bachelor's degree in Business, Marketing, or any Sciences
Min 5 years of working experience in Consumer Marketing, preferably in healthcare/medical device/pharmaceutical industry
Versatile, result-oriented, energetic / dynamic personality & passionate about branding
Knowledge of written and spoken Korean is advantageous but not required, as this role will support activities in Korea
Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies
Excellent communicator both verbally & in writing
Intimate knowledge of marketing mix tools and application know-how
In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices
Strong organizational skills & operational rigor to ensure effective execution of plans
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.