Senior Global Marketing Manager (Upstream) Cardiometabolic
Location: Lake Forest, Illinois
Internal Number: ABLAUS30998210ENUSEXTERNAL
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Senior Global Marketing Manager, Cardiometabolic
DO WORK THAT MATTERS
Abbott Rapid Diagnostics is part of Abbott's Diagnostics family of businesses, bringing together exceptional teams of experts and industry leading technologies. Under minimal supervision, the position of Sr. Global Marketing Manager, Cardiometabolic is responsible for the development and successful execution of both long term and mid-term strategies for the Cardiometabolic product portfolio. This role, will have direct responsibility for part or all upstream marketing activities including market and competitor analysis, voice of customer, opportunity forecasting and strategic business plan development to drive business unit objectives, goals, and long term plan commitments, as well as ongoing business management including analysis, forecasting, and budget management. This position will be considered as a developmental role for individuals seeking more senior leadership positions in Abbott.
Lead long term strategic and annual marketing planning including analysis, recommendation, and presentation of proposed strategies for long term portfolio pipeline to senior leadership
Assess global trends and market dynamics (health care professional, retail health, consumer/patient, managed care organizations, government, CMS, industry, competitive, adjacent categories)
Drive innovation strategy to position the Cardiometabolic business unit for long term success
Lead market research to generate stakeholder insights and identify desired unmet needs.
Lead market access, clinical and scientific affairs, colleagues in the development and execution of market development programs that raise awareness, KOL advocacy and drive market access for upstream portfolio programs
Coordinate with product managers and downstream marketing colleagues on product development programs for portfolio expansion
Accommodates flexible and non-standard work schedule, work setting and travel to permit for collaboration with global work teams
Carry out duties in compliance with established business policies.
BASIC QUALIFICATIONS | EDUCATION/EXPERIENCE:
4-year College or university degree preferably in the sciences or marketing. Advanced degrees preferred.
5- 7 years in strategic marketing and market development within large healthcare, diagnostics or medical device organization.
Strong knowledge of diagnostic industry, with proven track record of success in strategic planning and execution.
Proven self-starter who works with minimal guidance exhibiting initiative and a mindset to continuous improvement.
Demonstrated ability to lead and collaborate with cross-functional teams from idea to launch
Demonstrated strength in thought leadership, written, and verbal communication skills with proven ability to interact directly with leadership to drive strategy and investment decisions
Excellent analytical skills
Familiarity with cardiovascular disease, diabetes, point-of-care testing, and an understanding of sales is highly desirable
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.