Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology
Our location in Alameda, CA currently has an opportunity for a Product Manager, Government Marketing.
WHAT YOU'LL DO
Drive product positioning and competitive selling strategies as well as providing leadership in managing the logistics, market share, and revenue of the product.
Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product.
Manage promotional materials to establish product branding and messaging.
Present product and marketing programs to Sr. Management.
Create and implement marketing programs to support a designated product line(s).
Design and execute advertising and promotion plans.
Lead cross-functional project teams focused on the execution of programs, initiatives, and/or strategies.
Administer AP&G budget. Analyze and report periodic financial performance including sales revenue and profit margin.
Manage and coordinate internal marketing research and market claims testing and data analysis including use of retail data services such as Neilson.
Collaborate with Division Marketing Research to obtain and assess research and/or survey data.
Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing, and Executive Management, and external vendors or agencies.
Accountable for developing and executing strategic and tactical objectives associated with driving product sales including P&L.
Actions and decisions will affect the attainment of product line financial goals and objectives.
Additional responsibilities include strategy development, marketing/business plan development, financial management, project management, and AP&G (Advertising, Promotions & Gratis) budget administration.
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelors Degree in Marketing or related field
2-4 years of progressively responsible Marketing product/brand management experience in either health care/OTC marketing; or consumer packaged goods marketing; or a combination of the two.
Advanced level PC skills to include Word and Excel.
Demonstrated effective leadership competencies.
Demonstrated success and leadership in project management.
Strong communication and presentation skills.
Ability to collaborate with cross-functional teams to attain business objectives.
Strong analytical skills including business and financial management.
MBA strongly preferred due to the business complexity and strategic focus of the position.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.