Global Digital Marketing Manager (Sales Force Marketing Cloud)
Location: Lake Forest, Illinois
Internal Number: ABLAUS31002687ENUSEXTERNAL
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
ABOUT ABBOTT DIAGNOSTICS:
The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott's life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.
Our pioneering technology spans the world of healthcare operations - with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices and clinics.
WHAT YOU'LL DO
The Global Digital Marketing Manager is responsible for developing integrated digital marketing strategy to deliver seamless brand experiences across digital marketing touchpoints, ensuring the customer experience is consistent, engaging, and personalized.
Manage and optimize digital marketing strategies and execution to enhance and unify across digital channels: marketing automation & email, social-media, and pay-per-click (PPC). Experience creating customer engagement strategies and designing multi-channel customer journeys by utilizing data to segment target audiences and assess performance of multichannel plans, gathering insight and analytics across execution is required.
Interface with key internal teams for content marketing, brand activation, creative development, campaign planning, and campaign execution across global markets.
The role requires a strong understanding of Sales Force Marketing Cloud, current and emerging digital channels, marketing technologies, and user experience best practices to drive online customer acquisition and nurturing.
Build and evolve a strategic vision for digital customer engagement to accelerate sales funnel conversion, customer retention, and target account expansion
Manage integrated, multi-channel implementation in partnership with cross-functional teams and external vendors
Lead strategic projects related to potential new digital initiatives to help determine direction and prioritization
Deliver recommendations to enhance digital marketing infrastructure and capabilities intended to amplify customer engagement, brand activation, and stay-current with emerging technologies
Develop and execute timely delivery of communications ensuring that content messaging is compliant and aligned with sales strategies, market opportunities, content marketing, brand standards, and industry regulations
Drive execution across digital channels as appropriate (marketing automation/Sales Force Marketing Cloud, social media, display ads, pay-per-click) and in collaboration with global cross-functional teams and markets
Design, develop and deliver cross-channel marketing automation solutions using all modules in the Salesforce Marketing Cloud (SFMC) platform including but not limited to Email Studio, Journey Builder, Content Builder, Contact Builder, Web Studio / Cloud Pages, Datorama, SQL and AMPscript
Consult and/or provide support, as needed, to other Diagnostics business units (i.e. Transfusion, Hematology) and global area teams
Establish a partner/subject matter expert network across local marketing teams to nurture digital marketing expertise and implement best practices for optimal customer experience
Analyze campaign performance, direct sales funnel impact, and channel return on investment to grow customer engagement and guide budget allocation strategy
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelor's Degree required, preferably in Digital or Interactive Marketing, Marketing, Advertising or Communications
8+ years of relevant B2B marketing experience including digital/direct marketing with email, marketing automation (Sales Force Marketing Cloud), social media, SEM, and display advertising
Minimum 2 years executing campaigns within Sale Force Marketing Cloud
Knowledge of email best practices, including subject lines, messaging, segmentation, email-spam laws, and unsubscribe rates.
Demonstrated ability to effectively manage and simultaneously deliver on multiple projects/programs
Detail-oriented with systemic and structured logical thinking
Experience in managing teams or cross-functional teams preferred
Ability to influence, persuade and gain cross functional buy-in
Experience in healthcare preferred.
Salesforce Marketing Cloud certifications (Admin, Developer, Email Specialist, Consultant) is a plus
Ability to think strategically and execute methodically
Willingness and flexibility to execute as an individual contributor in a lean environment under tight deadlines
Skilled at uncovering and leveraging industry and market insights and best practices to guide content marketing strategy and personalization of customer engagements
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.