Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.
Our location in Columbus, OH currently has an opportunity for a Manager, Market Insights
Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 70,000 people.
As the key strategic business partner and Market Insights leader for Innovation you will have the opportunity to directly impact growth of this fast-growing nutrition market. In this role you will be responsible for guiding guide innovation strategy across multiple brands.
WHAT YOU'LL DO
Candidate must be analytical, resourceful, and detail orientated. Proven track record of excelling in fast-paced environments and being able to manage among various internal and external stakeholders are critical to success. Key responsibilities include:
Insights that Create Value:
Drive to "so-what's" by making actionable recommendations routed in deep understanding of marketing, business and consumer
Listen and learn externally. Mine, uncover and communicate best practices internally
Lead learning plan development in line and right sized to deliver business strategies and goals
Be a Consumer Champion:
Keep the organization in touch with needs across core consumer segments
Create an innovation rhythm that addresses unmet needs, purchase barriers and is ahead of trends
Champion brand health and equity fundamentals, tracking performance vs. goals with advertising agency partners.
Collaborate for Business Success:
Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills
Be accountable for business goals identifying share & other topline building opportunities
Identify and enable key business drivers of growth and trial.
Nurture supplier relationships and manage research budget effectively.
Stay on the leading edge of research systems and capabilities. Simplify processes.
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelor's Degree, Master's preferred
TRAINING & EXPERIENCE REQUIRED:
5+ years of medical or consumer market research, advertising, and/or marketing experience. Cross-functional experience preferred.
Consumer Products Goods or Health Products experience desirable.
Proficient with innovation and custom research methods for CPG products required, both qualitative and quantitative
Strong analytical skills
Ability to lead and manage multiple projects and work effectively with multiple teams with proven ability to build effective partnerships with teams
Excellent communication and interpersonal skills.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.