Associate Brand Manager, Pediatric Nutrition Central Marketing - Chicago, IL
Location: Abbott Park, Illinois
Internal Number: ABLAUS31012014ENUSEXTERNAL
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.
Our location in Chicago, IL, currently has an opportunity for an Associate Brand Manager, Pediatric Nutrition, Central Marketing. The Associate Brand Manager is responsible for managing and executing advertising and promotion programs and projects to effectively support commercialization, profit margin and business plan objectives for assigned products. Additional responsibilities include business analysis, budget tracking, project management and communicating brand promotion programs to regional marketing managers.
WHAT YOU'LL DO
Create and implement marketing programs to support a designated product line(s).
Design and launch advertising and promotion plans.
Develop and maintain marketing and sales aid/promotional materials for Regional Marketing Managers to effectively promote and sell product(s).
Assist in the execution of global product education, publication activities to effectively communicate the strategic positioning and life-cycle development of products to customers.
Lead cross functional project teams focused on execution of programs, initiatives and/or strategies.
Analyze and report periodic market data to support forecasting for new innovation(s)
Collaborate with Abbott market insights and external market research agencies to conduct market research and/or survey data.
Collaborate with internal and external stakeholders to achieve marketing objectives. These groups include external customers and consumers, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.
Accountable for supporting and executing strategic and tactical objectives associated with driving product sales within regions.
EDUCATION AND EXPERIENCE YOU'LL BRING
BA/BS Degree in Marketing, MBA strongly preferred due to the business complexity and long term developmental opportunities.
3 + years of Marketing product/brand management experience in either health care/ OTC marketing or consumer packaged goods marketing; or a combination of the two.
Immediate to advanced level skill with Office applications.
Demonstrated success in project management, strong oral and written communication and presentation skills.
Strong analytical skills including business and financial analysis.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
A fast-paced work environment where your safety is our priority (Include for Manufacturing roles only)
Production areas that are clean, well-lit and temperature-controlled (Include for Manufacturing roles only)
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.